VisualGPS Consumer Packaged Goods

Trends & Insights: Consumer Packaged Goods

The latest consumer packaged goods visual insights are here. See what customers in your category care about, what connects with them, and what drives them to action.

The latest

Smiling male and female friends talking to each other in club seen through glass
Non-Alcoholic's Visual Reset › Alcohol-free beverages are no longer a niche category—they’re going mainstream. So, how can brands shift visually to get ahead in the growing sober movement?
A young woman in a flowing red dress running through a field of yellow flowers under a dramatic sky in a dynamic motion blur.
Chaos Mode: 6 Things Brand Leaders Are Saying About Visual Strategy Today › Getty Images sits down with brand and marketing leaders from Morgan Stanley, AT&T, and Media by Mother to unpack what it means to operate in today’s environment—one defined by uncertainty and shifting expectations.
Group of young women
The Pet Effect: Redefining Personal Care › Our pets are not just companions—they fuel our wellness routines and add dimension to the personal care conversation.
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Father and son looking at shopping list in smart phone while buying groceries in supermarket
Visualising the Future of Retail › Sep 1, 2026 Retail is entering a new era, shaped by three interconnected forces: Hyper-personalisation, sustainability and inclusion. Getty Images' VisualGPS research reveals how consumer expectations are evolving across different regions. How can brands visualise both challenges and opportunities to build stronger connections with shoppers?
Food & Beverage
Consumer Packaged Goods