London In The Fifth Year Of War: Everyday Life In London, England, UK, 1944

London In The Fifth Year Of War: Everyday Life In London, England, UK, 1944, An army officer and several civilians walk past a restaurant called 'Victory' on a street, in the Soho area of London. The original caption states that the word 'Victory' appears all over the city and that many cafes, restaurants and other shops have started to 'announce US style service' in order to make the American contingent in Britain feel at home. To the left of the photograph, the shop just visible on the corner is 'Lipman's', a second-hand clothes shop. The road on which this photograph was taken joins up with Greek Street in Soho, circa 1944. (Photo by Ministry of Information Photo Division Photographer/ Imperial War Museums via Getty Images)